We’re Good to Go has closed

We’re Good to Go, the industry standard that has supported businesses throughout the pandemic, has now closed. VisitEngland, VisitScotland, Visit Wales and Tourism Northern Ireland have agreed this key partnership initiative has achieved what it set out to and collectively thank all businesses who stepped up to the challenge that enabled us and each business to demonstrate the Covid-19 protocols they have put in place to keep visitors safe.

What happens next?

Businesses currently signed up are encouraged to remove the certificate and to remove the logo from all marketing collateral, but are not expected to incur costs in doing so and therefore may retain the logo on any printed marketing material currently in use on the understanding this will not be in place beyond September 2022.

We would ask however that the logo be removed from your website and social media channels on or before 30 April 2022.

If you registered to use the World Travel & Tourism Council’s ‘Safe Travels’ Stamp, as the collective awarding body for the UK – VisitEngland, VisitScotland, Visit Wales and Tourism Northern Ireland – we confirm you may still utilise the stamp for your international marketing until such time that WTTC confirm they no longer run this scheme. However, no new applications will be accepted by us after 31 March 2022 and anyone wishing to apply for Safe Travels after that point will need to apply directly to WTTC.

For further information on VisitBritain/VisitEngland activity, including ways that you can engage with our marketing campaigns, access our domestic research and international insights, and find support on our Business Advice Hub, please register for our fortnightly enewsletter.

Click here to register for the enewsletter.


If your business is based in Scotland, Wales or Northern Ireland, please click on the relevant link below for information relevant to you.

Scotland | Wales - Cymru | Northern Ireland