We’re Good to Go has closed
We’re Good to Go, the industry standard that has supported businesses throughout the pandemic, has now closed. VisitEngland, VisitScotland, Visit Wales and Tourism Northern Ireland have agreed this key partnership initiative has achieved what it set out to and collectively thank all businesses who stepped up to the challenge that enabled us and each business to demonstrate the Covid-19 protocols they have put in place to keep visitors safe.
What happens next?
Businesses currently signed up are encouraged to remove the certificate and to remove the logo from all marketing collateral, but are not expected to incur costs in doing so and therefore may retain the logo on any printed marketing material currently in use on the understanding this will not be in place beyond September 2022.
We would ask however that the logo be removed from your website and social media channels on or before 30 April 2022.
If you registered to use the World Travel & Tourism Council’s ‘Safe Travels’ Stamp, as the collective awarding body for the UK – VisitEngland, VisitScotland, Visit Wales and Tourism Northern Ireland – we confirm you may still utilise the stamp for your international marketing until such time that WTTC confirm they no longer run this scheme. However, no new applications will be accepted by us after 31 March 2022 and anyone wishing to apply for Safe Travels after that point will need to apply directly to WTTC.
From digital advice to joining the Quality Assurance scheme to industry and consumer research – the VisitScotland website has information to help your business be the best it can be. VisitScotland can help you reach your target markets more efficiently and provide vital resources to help you grow your business and maximise profits. Take a look at this dedicated web-page designed to let you know what VisitScotland can do for you.
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If your business is based in England, Wales or Northern Ireland, please click on the relevant link below for information relevant to you.
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