Frequently Asked Questions

What is the industry standard?

The “We’re Good To Go” industry standard mark is a self-assessment scheme that has been designed by VisitEngland in partnership with the national tourist organisations Tourism Northern Ireland, VisitScotland and Visit Wales to provide a ‘ring of confidence’ for all sectors of the tourism industry, as well as reassurance to visitors that businesses have clear processes in place and are following industry and Government COVID-19 guidance on cleanliness and social distancing.

 

How do I apply for the industry standard?

Tourism and event businesses who have read and implemented the Government’s COVID-19 reopening guidance, understand the guidance from Public Health England and have a COVID-19 Risk Assessment in place can apply for the industry standard mark by filling in the form on this site.

 

How long does the online assessment take to complete?

The online assessment is only 20 questions long and takes approximately 20-30 minutes to complete.  

 

I have a question on the application process, is there someone I can talk to?

Yes, you can call our team on 0345 873 8050, they will do their best to help you.

 

Are there different self-assessments for different sectors? E.g. pubs, accommodation, visitor attractions?

This is a COVID-19 related check to ensure that processes are in place and employees are briefed accordingly. It will focus on Risk Assessments for COVID-19 being in place and the application of key guidelines including social distancing and cleanliness.  We have worked with industry membership bodies and there are some questions specific to sectors. Where appropriate we have included signposting to any sector specific guidance.

 

How do/will the self-assessments align with UK Gov/PHE guidelines? 

The process aligns to latest UK Government guidelines and there is a requirement that all business signing up have read the relevant public health guidelines and understand the need to aid social distancing and cleanliness.  We have also put in place an alert system so that all those signed up receive notification of any relevant changes in this guidance.

Assessors and call handlers will receive training prior to talking to the businesses so that they understand the key elements of the self-assessment and have a clear checklist to guide businesses through as required.

 

Do you have to do regular refresher or will be this a one-off self-assessment?

Signing up has a compulsory requirement that we have a key contact at the business so that we can continue to up-date on any changes in guidance that a business needs to address.  Working closely with sector membership organisations, we have a process in place to ensure the individual and the membership organisations are kept informed.

Spot checks will happen throughout the recovery period as required and the business may need to take further steps to support feedback.

 

What happens if the Government guidance changes? Will I need to do again?

No – but you will be sent a notification of those changes and we will need confirmation that you have understood and made those relevant changes.

Signing up has a compulsory requirement that we have a key contact at the business so that we can continue to up-date on any changes in guidance that a business needs to address.  Working closely with sector membership organisations, we have a process in place to ensure the individual and the membership organisations are kept informed.

Spot checks will happen throughout the recovery period as required and the business may need to take further steps to support feedback.

 

Will there be inspectors who go around doing spot-checks? If not how will you know businesses are adhering to the guidelines?

Spot checks at random, with no advance warning to the business. These checks will be a mixture of telephone and physical brief visits to check that the key elements of the self-assessment are in place.

Any physical spot checks undertaken will be unannounced, unless the business operation will require advance notice to obtain entry i.e. serviced apartments or self-catering, in which case an advance call will be made.

 

What do you get to show you have completed the self-assessment? E.g. a sticker you can display?

Once you have completed the self-assessment you will be given the ‘We’re Good To Go’ mark that can be used across your marketing channels and signage, plus a downloadable certificate for display on the premises.

 

I run multiple businesses - do I need to do an application for each one?

Yes, each General Manager or site lead is expected to understand what needs to be in place, we may work closely with a central team of a large employer, but the site management need to show they understand what the mark means and the process behind it.  Of particular care here is that tourism is devolved and therefore we must ensure businesses follow the correct government guidelines for their location.

 

I have attractions in Scotland, England and Wales - is it the same process for each?

Yes, the national tourist organisations are all working together in partnership, but we collectively underline that different government guidelines must be followed and the self-assessment supports this.

 

Can the industry standard also be used for business events suppliers?

Yes – the industry standard includes questions specific to conference and business event venues, and can be used to reassure business events organisers and delegates that a venue is adhering to Government guidelines on social distancing, cleanliness and contact tracing.